Field notes from the Chinese crypto market.
Written by the operators who run the campaigns. We write things down when we think the public reference on a topic is wrong, missing, or three years out of date. Slow cadence on purpose — quality over volume.
Hong Kong RWA: a 2026 operator's guide.
What real-world asset tokenisation actually looks like from inside Hong Kong's regulated stack — who's launching, what's working, and what Chinese-market distribution requires.
Read →Web3 marketing in Singapore: an operator's field guide.
The audience, the events that matter, Chinese-language vs English-language distribution, and what actually moves the needle when you're launching a Web3 project from Singapore.
Read →What is a KOL in Chinese? Meaning, tiers, and how it works in crypto.
KOL stands for Key Opinion Leader — in Chinese, 关键意见领袖. Full meaning, the tier system, why KOLs are central to Chinese marketing, and how they work in crypto specifically.
Read →PANews, Foresight, ChainCatcher, BlockBeats: 2026 guide to Chinese crypto media.
Who the tier-1 Chinese crypto outlets actually are, what each one publishes, how sponsored coverage is structured and priced, and how to actually pitch them.
Read →Chinese crypto KOL tiers, explained.
Tier 1, Tier 2, Tier 3 — what the thresholds really are, how price-per-view varies by platform and chain, and why follower count is the worst metric you can segment on.
Read →WeChat, Binance Square, or Xiaohongshu?
A direct comparison of the three most misunderstood Chinese crypto surfaces — what each does well, who actually converts on each, and where new launches waste money.
Read →Your first 90 days in Chinese-speaking crypto.
A defensible, week-by-week sequencing of media, KOL, community, and event work for a Web3 team launching into Chinese-speaking markets. Written from actual campaign calendars.
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