Confidential by default.

What we'll share privately

References during scoping.

When we scope an engagement, we share two things with qualified prospects under NDA:

• Campaign-shape references. Anonymised breakdowns of past campaigns with metrics — reach, engagement, qualitative read-through, on-chain attribution where it was instrumented. Enough for you to judge fit against what you're launching.
• Direct references. Names and contact details of past clients who have agreed to speak candidly. We don't offer these before a serious conversation, because we won't waste their time — and we don't use references as an acquisition tool.

Categories we've worked in.

Publicly, we'll say this much about the work: we've run Chinese-market campaigns for Layer 1 protocols, Layer 2 scaling solutions, DeFi applications, infrastructure and dev-tool companies, centralized and decentralized exchanges, and consumer crypto products. We've launched new tokens into Chinese liquidity. We've built Chinese-native communities from zero. We've placed tier-1 media coverage during narrative windows that the client couldn't access alone.

Why we work this way.

Chinese crypto is a sensitive operating environment. Public attribution can burn counterparty trust, invite regulatory attention to clients who would rather operate quietly, and turn living commercial relationships into screenshots that get forwarded. We chose at inception to be the agency that doesn't do that — and the clients worth having value us for it.

Anonymised campaign snapshots.

What we will put on a public page are de-identified operator artifacts — the shape of what we've shipped, with client, chain, and specific outlet names stripped. The numbers are real and drawn from post-campaign read-throughs.

• L1 launch, Q1 2026. A new Asian L1 launching into Chinese liquidity. 11 tier-2 KOL placements + 2 tier-1 media features + one Binance Square Chinese co-hosted AMA, sequenced across an 11-day window. Outcome: roughly 34,000 new Chinese-language followers across the project's owned channels, ~6,800 new wallet connects attributable to the campaign window, and a 47% lift in Chinese-language impressions against the pre-launch four-week baseline.
• DeFi primitive, Q4 2025. A DeFi protocol running a staking campaign into Chinese markets after a quieter English launch. One tier-1 feature interview, a four-post WeChat official-account series, and a 20-KOL mid-tier wave over six weeks. Outcome: ~$4.2M in first-cohort Chinese-attributed TVL, of which roughly 62% retained past day 30.
• Infrastructure / builder tooling, Q3 2025. A dev-tool company selling to builders, not retail. A Chinese-language long-form placement at a tier-1 research outlet plus a three-event side-event run across Singapore and Taipei. Outcome: 31 qualified Chinese-market builder conversations opened, four signed paid-tier customers in the following 90 days.

Named references, specific outlet/KOL names, and the full per-campaign read-through are shared under NDA during scoping. These three are representative, not comprehensive.